AN INDEPENDENT RECORD LABELWhere Rhythm
BHR · EST. IN RHYTHM
Where Rhythm
Meets Heritage.
Rooted in Puerto Rican culture. Shaped by the soul of Chicago house. Created for anyone who has ever felt a record before they heard it.
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THE LABELBorn from culture.
Born from culture.
Built for the world.
Music is the one language everyone understands.
Boricua House Records was founded to carry Puerto Rican heritage into modern music without losing the spirit, emotion, and humanity that make it unforgettable.
From Chicago's house-music tradition to Afro-Latin rhythm, deep house, R&B, and neo-soul, our sound isn't confined to one category. The common thread is intention: a groove with purpose and a story worth telling.
The artist behind the sound ↗ON THE RECORD
Music worth staying for.
Original releases from CONJIR — built on feeling, movement, and connection.
OUR POINT OF VIEWWe don’t build drops.
We don’t build drops.
We build journeys.
The bass carries the narrative. The rhythm makes room for the human experience. Every record is an invitation to feel something real.
THE ARTISTOne name.
One name.
Every expression.
CONJIR
DJ, recording artist, composer, and producer. An unmistakable creative voice shaped by Puerto Rican heritage, Chicago house, and a lifetime of making music.
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OUR FOUNDATION
01 / HERITAGE
The Roots
Puerto Rican rhythms, history, and identity — celebrated, never diluted.
02 / CRAFT
The Groove
Restraint, depth, and a respect for the dancefloor and the listener.
03 / CONNECTION
The Feeling
Music made to move bodies, open hearts, and bring people together.